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Headlines
    China to deliver global ecological advancement?
    (Jan. 4, 2010, John D. Liu, The Guardian Weekly) China's successful approach to the ecological restoration of degraded land along the Yellow River could deliver an ecological breakthrough of global importance.
Newest Release
71 organizations in 29 nations are hosting facilitated discussions and screenings of the film that is airing globally on BBC World, and premiered at COP15 in Copenhagen.
www.hopeinachangingclimate.org
Featured Content
Lessons of the Loess (Dec. 10, 2009, Op-Ed, International Herald Tribune)
Growing recognition of the important role of ecosystem restoration in stabilizing the changing climate

Outreach and Advocacy

Producing powerful films is not enough to change the world.  It is the tool we have mastered in order to carry profound messages of hope and change both to critical decision makers and the general public. We seek to reach both audiences because the nature of the change that is needed will require powerful leadership – and without public support, leaders won't take the necessary risks.

But we also know that what it takes to change land-use policy in Rwanda to, altering incentives to shift where and how people farm, is different from what it takes to reach a general audience of teachers in India with our core messages. But the difference is not as great as one might expect; it is more a difference of depth and detail than of kind. The core communications platform we have built is the same -- and can be tilted to reach various audiences and tweaked for an in-person, multi-media presentation as distinct from a broadcast.

EEMP is committed to effective use of both traditional and new media and to the power of personal contact. While viral marketing has great power, so too do meetings with small groups of decision makers, business leaders, and members of the NGO community.

Our outreach efforts are an effective antidote to the common slide presentations that are rich in fact and knowledge, and generally short on passion and story-telling. We aim not to convince people of any particular set of facts, though our work is deeply grounded across many scientific disciplines, but rather to invite them in to understand and be moved by the opportunities people are taking around the world to secure our common future.

We have numerous papers and publications in print or in development. An overall media strategy is being crafted to take full -- and appropriate cost-effective -- advantage of everything from traditional opinion pieces in leading publications to Twitter, a dedicated narrowcasting portal, and an array of web-based educational and social networking tools.